In this episode of For the Better podcast, Ben Cash hosts Christine Albert, the former CXO at LCMC, to explore the interconnection between brand culture and employee retention. Christine discusses how strategic brand integration can enhance employee satisfaction, the importance of reinventing recruitment strategies in times of crisis, the need for a personalized and empathetic experience for candidates, and the shift from reactive to proactive strategies in organizational management.

In this episode of For the Better podcast, Ben Cash hosts Stephen Barry, the Product Manager of Lee Health, to discuss the role of product owners in future-proofing healthcare websites. Stephen explains how product managers bridge marketing and IT departments, the importance of continuous website improvement, the foundational elements of a winning website, and how to enhance efficiency in small teams.

In this episode of For the Better, Ben Cash once again hosts Aaron Mauck, the Vice President and Executive Partner at Advisory Board, to discuss the challenges of AI implementation in healthcare marketing. Aaron highlights the potential of generative AI to simplify content creation and improve UX, explains the importance of a task-oriented UX design, and dissects the 70/20/10 rule in digital road mapping.

In this episode of For the Better, Ben Cash chats with Aaron Mauck, Vice President and Executive Partner at Advisory Board, to explore the challenges and opportunities of digital transformation in healthcare. Aaron highlights minimizing friction in healthcare delivery, adopting a cost-conscious approach to digital transformation, and improving AI’s impact through effective data management. He provides valuable insights on leading strategic initiatives and fostering growth in retail healthcare.

In this episode of For the Better, Ben Cash hosts Rachel Baker, the Director of Communications at Stanford University School of Medicine, to discuss podcasts as a medium of communication for the healthcare industry and the secrets to a successful podcast. Rachel reflects on how Stanford Surgery reaches new audiences and facilitates community building through its podcast. She also provides podcasting strategies, listener engagement tips, and what you should know about HIPAA compliance as a podcast host.

In this episode of For the Better, host Ben Cash welcomes Christina Valls, Associate Director, Product and Enablement at Cedars-Sinai, to discuss Cedars-Sinai’s breakout results with self-scheduling. Christina highlights the importance of a consumer-centric approach to self-scheduling initiatives, navigating the challenges of digital health transformation, her team’s plan for the future, and the value of change management principles in a healthcare setting.

In this episode of For the Better, Ben Cash interviews Richard Baldwin, Manager of Digital Engagement Services at Prisma Health, to discuss digital engagement services and its impact on healthcare efficacy. Richard explains the shift towards consumerization in healthcare, how the pandemic impacted digital engagement services, and how AI and other innovative technologies can revolutionize the healthcare system.

In this episode of For the Better, Ben Cash and co-host Lauren Minors welcome Adam Kruse, Director of Technology at Eruptr, and Christy Jones, Director of Marketing and Optimization at Reason One, to discuss one of the biggest challenges in the optimization of analytics and advertising solutions — data privacy. They share their expert opinion on the impact of the Department of Health & Human Services (HHS) tracking guidance on personalization strategies, the future of data privacy, why Google Analytics is not HIPAA-compliant, and the legal considerations surrounding marketing solutions.

In this episode of For the Better, host Ben Cash sits down with Gabe Cooper, Founder and CEO of Virtuous, to discuss responsive fundraising and how to implement it in nonprofits. Gabe highlights the importance of innovating processes, executing innovative strategies in smaller organizations, embracing failure, and finding the right next step. Listeners will gain valuable insights on how to make their fundraising efforts more effective and impactful.

In this episode of For the Better, host Ben Cash welcomes Dean Browell, Chief Behavioral Officer at Feedback, to discuss digital ethnography and its importance and impact on the marketplace. Dean shares how digital ethnography compares to other mediums of research and data research methods, how we can use social listening to reach consumers through multiple channels, and the importance of creating and maintaining your brand’s persona.

In this episode, Host Chad Franzen is joined by Ben Cash, Founding Partner of Reason One, to discuss how he learned to embrace — and create — change. Ben talks about the circumstances that led to his career change, how to handle multiple big changes simultaneously, and how Reason One is changing communities for the better.

In this episode of the For the Better podcast, Ben Cash sits down with Joel and Allyson to discuss valuable insights on running a business. They discuss building a solid connection with your customers and positioning your brand's value to the community. If you want to thrive as an entrepreneur, there are several things you can do to set yourself apart from the crowd. Discover strategies to keep your customers loyal today. Stay tuned!

In this episode of For the Better, host Ben Cash is joined by Michelle Tunno, Founder and CEO of Bella Tunno, to discuss innovative ways to give back with each product sold. Michelle talks about the mission and meaning behind Bella Tunno, success during uncertain times, and producing sustainable and practical products.

In this episode of For the Better, host Ben Cash sits down with Nadia Rasul to discuss how and why websites need to be accessible and inclusive and why it is so much more than just compliance. Nadia talks about some of the most common and visible accessibility tools, as well as some less obvious opportunities. She unfolds many of the misconceptions about web accessibility and breaks down what brands can do and how Reason One can help.

In this episode of For the Better, host Ben Cash is joined by Ricky Parker, Co-founder of Shockoe Wine, to discuss how he is using wine to educate the community. Ricky talks about the mission of Shockoe Wine, how he found his way into the world of wine and spirits, and the partnerships that helped make his dream a reality.

In this episode, Host Ben Cash sits down with Eric Henry, President of TS Designs, to discuss his passion for sustainability. Eric talks about his journey to become a B Corp business, how he creates a green culture among employees, and ways you can start making a difference today.

In this episode, host Ben Cash sits down with Jesse to discuss how he is changing schools one garden at a time. Jesse talks about discovering a passion for urban agriculture, life skills children learn from gardening, and shares success stories from The Green Heart Project.

In this episode, Host Ben Cash joins Tom and Vineeta Greenwood, Co-founders of Wholegrain Digital, to discuss how they are making the world a greener place, one website at a time. They talk about their passion for sustainability, why the internet has a bigger carbon footprint than most people realize, and how they find employees and clients aligned with their mission.