Healthcare Recruitment: Using Marketing Skills for Workforce Development

Christine Albert

LCMC Health

The healthcare industry's paramount quest for workforce excellence hinges on attracting and retaining top talent. Aligning brand culture with employee experience and retention is essential for fostering a culture of engagement crucial for long-term success.

With over 15 years of experience leading marketing initiatives, Christine Albert, the former CXO at LCMC Health, helps healthcare brands connect the dots between brand, culture, and experience. She draws a parallel between consumer and employee acquisition, highlighting the importance of adopting a marketing mindset and leveraging automation tools to streamline recruitment processes. Her innovative strategies enhance employee engagement and improve overall organizational effectiveness, reflecting her deep understanding of the interplay between marketing and human resources in creating a cohesive corporate identity.

In this episode of For the Better podcast, Ben Cash hosts Christine Albert, the former CXO at LCMC, to explore the interconnection between brand culture and employee retention. Christine discusses how strategic brand integration can enhance employee satisfaction, the importance of reinventing recruitment strategies in times of crisis, the need for a personalized and empathetic experience for candidates, and the shift from reactive to proactive strategies in organizational management.  

Here’s a glimpse of what you’ll learn: 

• [0:48] Christine Albert connects employee experience to brand culture and retention in healthcare

• [2:00] Acknowledging the tension between HR and marketing functions

• [6:28] Improving healthcare recruitment through employee experience

• [12.08] The importance of reinventing hiring strategies in times of crisis

• [13.27] Will marketing own the recruitment function in the future?

Resources mentioned in this episode:

• Ben Cash on LinkedIn

• Reason One

• For the Better 

• Christine Albert on LinkedIn

• Adam Grant on LinkedIn

• Healthcare Marketing & Physician Strategies Summit (HMPS)

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