Latest Episode:
Navigating Change - Strategies & Priorities for Healthcare Marketing Teams
In this episode of For the Better, Ben Cash once again hosts Aaron Mauck, Managing Director and Healthcare Strategy Lead at Endeavor Management, to discuss the potential of generative AI to simplify content creation and improve UX, the importance of a task-oriented UX design, and dissects the 70/20/10 rule in digital road mapping.
For the Better is a bi-weekly podcast for those working to affect change within their team, organization, or community.
Recent Episodes
-
Christina Valls' breakout results w/self-scheduling
Learn how Christina Valls and her team at Cedars-Sinai achieved a 57% increase in online scheduling through consumer-centric principles and better change management
-
Christy Jones & Adam Kruse on PHI & HIPAA
A dialogue on the challenge of maintaining HIPAA-compliant analytics while preserving user-targeted optimization and personalization strategies
-
Dean Browell, Digital Ethnographer
A discussion of Dean’s pioneering work w/digital ethnography & social listening at Feedback and how it can transform consumer engagement.
-
Richard Baldwin on Digital Engagement in Healthcare
Insights on consumerization in healthcare, how the pandemic impacted digital engagement, and how AI and other innovative technologies are revolutionizing the healthcare system.
Stay ahead of the curve
Cash for change
I started this podcast as a way to learn from other change-minded folks who want to use their business or organization as a force for good. If it helps me (and you) lean in to change and lead with with a little more curiosity, then I’ll count it as a win.
If you’re up for a chat or would like to suggest a guest, I’d love to hear from you.
Ben Cash, Host, For the Better