Empathy meets strategy: The art of change management in healthcare
Maureen Li
Emerson Health
In this episode of For the Better, Lauren Minors, Director of Partnerships and Marketing for Reason One, sits down with Maureen Li, the Digital Marketing Technology Manager at Emerson Health. They discuss Maureen's unique journey from an art history major at Tufts University to her pivotal role in healthcare marketing. Maureen delves into how her background in art and psychology equipped her with transferable skills that have driven her success and shaped her approach to the website redesign project at Emerson Health.
The conversation highlights the importance of making healthcare information accessible and patient-friendly, emphasizing an evidence-driven methodology and strategic partnership with internal stakeholders to prioritize patient experience. Maureen’s fresh perspective and curiosity demonstrate how embracing a beginner’s mindset can lead to innovative solutions in healthcare marketing.
Key Takeaways:
How art and psychology can be combined and used for storytelling and understanding human behavior, skills needed in healthcare marketing
How a beginner’s mindset can help thwart overwhelm and analysis paralysis
How marketers can use a large project like a website redesign to redefine their role in the organization
How marketers can help their stakeholders by shifting their mindset from permission-driven to strategic partners
The value of approaching healthcare content creation from the patient’s perspective
The value of a team with diverse backgrounds and lived experiences as healthcare consumers, and how that results in empathy and innovation
Resources mentioned in this episode:
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