Healthcare marketing predictions for 2026
Colin Hung
Editor-in-Chief,
Swaay.Health Community
IWhat does the future hold for healthcare marketing as we head into 2026?
In this episode of For the Better, Lauren Minors sits down with Colin Hung, one of the most connected voices in healthcare marketing and health IT. Colin is Editor-in-Chief of Swaay Marketing Community and Editor at Health IT Today, and he shares what he’s seeing across more than 40 conferences a year. Together, they explore the biggest healthcare marketing and digital trends of 2025—and what marketers should prepare for in 2026—including frozen budgets, smarter measurement, digital front doors, in-person events, and the changing role of conferences and booths.
Whether you’re a healthcare marketer, health system leader, or digital strategist, this conversation is packed with practical insights you can apply right now.
Topics include:
- How healthcare marketing teams are doing more with less
- Why digital front doors and patient acquisition still matter
- What trends faded in 2025 (and why that’s a good thing)
- The evolution of conferences, booths, and in-person networking
- Hidden-gem healthcare marketing and health IT events
- Travel hacks from a 40+ conference-per-year pro
Key Takeaways:
How healthcare marketing teams are doing more with less
Why digital front doors and patient acquisition still matter
What trends faded in 2025 (and why that’s a good thing)
The evolution of conferences, booths, and in-person networking
Hidden-gem healthcare marketing and health IT events
Travel hacks from a 40+ conference-per-year pro
Resources mentioned in this episode:
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