Tune in to this episode of For the Better as guest host Lauren Minors interviews Amy Comeau, award-winning author of Every Storm Runs Out of Rain and Chief Clarity Officer, Amy Comeau Consulting. Together, they discuss leading with authenticity, connecting with your team, and how burnout affects both clinical and non-clinical healthcare teams.

Tune in to this episode of For the Better as Ben Cash, CEO of Reason One, speaks with Melissa Fors Shackleford, Principal of Marketing and Growth at Shackelford Strategies and former marketing leader at Optum, Hazelden Betty Ford, Cigna Evernorth, and Let’s Get Checked.

Melissa shares how inclusive marketing can go beyond optics to expand access, build trust, and improve the patient experience—particularly for communities historically excluded from care. From addressing stigma in behavioral health to designing for accessibility and representation, she outlines how healthcare marketers can lead with purpose and make every digital touchpoint count.

Tune in to this special Women's History Month episode of For the Better as Lauren Minors, Director of Partnerships and Marketing at Reason One, hosts Jean Hitchcock, President of Hitchcock Marketing & Communications. Jean shares her journey from a personal experience that shaped her career to leadership roles across healthcare systems, agencies, and tech organizations.

Jean offers insights on the evolving role of women in healthcare leadership, balancing career ambitions with family life, the power of mentorship, and bold advice for women pursuing leadership roles. Don't miss this inspiring conversation about breaking barriers and building stronger networks in healthcare.