Weathering the storm: Leadership and burnout in healthcare marketing
What does it really mean to lead with authenticity in times of uncertainty? In this episode of For the Better, we talked with Amy Comeau, award-winning author and former VP of Marketing at Emory Healthcare, to explore how vulnerability, empathy, and humor can transform leadership.
Amy shares the story behind her “Friday emails”: a simple act of gratitude that evolved into a powerful source of connection for her team during the pandemic. From recognizing burnout before it’s too late to redefining what effective leadership looks like, this conversation offers practical wisdom for anyone navigating change. Amy reminds us that true leadership isn’t about control—it’s about care, courage, and creating space for others to thrive.
For the Better is a podcast for those working to affect change across the healthcare industry.
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Melissa Fors Shackleford, Shackelford Strategies
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Chris Hemphill, Modular Feedback
Chris Hemphill unpacks how bias in healthcare AI starts long before the algorithm—rooted in systemic inequities, incomplete data, and historical mistrust. Tune in to explore why building ethical, inclusive AI demands lived experience, cultural competency, and a relentless commitment to trust.
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Jean Hitchcock, Women Leading Healthcare
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Dean Browell, Digital Ethnographer
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Richard Baldwin on Digital Engagement in Healthcare
Insights on consumerization in healthcare, how the pandemic impacted digital engagement, and how AI and other innovative technologies are revolutionizing the healthcare system.
Stay ahead of the curve
Cash for change
I started this podcast as a way to learn from other change-minded folks who want to use their business or organization as a force for good. If it helps me (and you) lean in to change and lead with with a little more curiosity, then I’ll count it as a win.
If you’re up for a chat or would like to suggest a guest, I’d love to hear from you.
Ben Cash, Host, For the Better